A New Way to Tap Equity Without Going into Debt, San Francisco Chronicle, July 6, 2007

San Francisco Chronicle columnist Carolyn Said provides a thorough description and analysis of the Rex Agreement and talks to the chairman of the San Francisco Home Loan Bank Board who offers -- "What is so novel about Rex, as the homeowner you can pull real dollars out of your home and you don't incur debt; that's the significant factor. When you get a home equity loan or pull out through (refinancing or reverse mortgages), you get the equity but you also incur more debt." Read the article.

A New Way to Tap Home Equity, New York Times, June 1, 2007

New York Times mortgage columnist Bob Tedeschi reviews the benefits of the REX Agreement as a new alternative to tapping into home equity—an alternative that, “allows owners to extract cash from their homes without having to take out a traditional loan.” Read the article.

Rethinking Home Equity, CNBC, May 21, 2007

According to CNBC, home equity is dwindling as home prices fall across the country. Diana Olick, CNBC real estate reporter, takes a closer look at the issues—and uncovers the benefits of the REX Agreement—in the network’s “Realty Check” segment. Watch the video.

Product Taps Home Equity Without Taking Out A Loan, Wall Street Journal, May 11, 2007

The Wall Street Journal’s James R. Hagerty explores the advantages of the REX Agreement in the publication’s Real Estate Journal. According to the article, a REX Agreement, “could be an attractive way for people with lots of home equity to put some of it to work in stocks or other types of investments.” Read the article.

Are You Relying Too Much On Home Equity?, Fidelity Investor’s Weekly, March 16, 2007

This article presents a compelling overview of the Fidelity Research Institution report, “The Equity You Live In: The Home as a Retirement Savings and Income Option,” which examines the changing role of home equity in the United States. Read the article.

The New Product that Lets You Tap Your Home Equity for Extra Cash, Wall Street Journal This Morning, May 8, 2007

Host Gordon Deal and Wall Street Journal Real Estate Reporter Bob Hagerty discuss the advantages of the REX Agreement on this popular early morning news and information program. (Note: REX Agreement segment starts at 13:16. Requires iTunes.) Download the podcast.

AIG Financial Products Corp. Announces Strategic Investment In The REX Group, 2007

“AIG Financial Products Corp...announced that it has taken a significant minority equity stake in The REX Group, a group of San Francisco-based home finance companies, including Real Estate Equity Exchange, Inc. and Odin Investment Management LLC.” Read the press release.

Equity Access: Marin Entrepreneurs Create a Revolutionary Plan for Home Financing, Marin Magazine, May 2007

“It’s not money from heaven, but two Marin businessmen have spent four years developing a concept they believe comes close. Industry analysts are saying the idea could revolutionize the home finance business.” Read the article.

Why Your Home Isn’t the Investment You Think It Is, Wall Street  Journal, March 12, 2007

According to the Wall Street Journal, “Too many people rely on their home as their primary savings strategy. That’s a mistake.” The article provides five ideas to help you more effectively manage your number one asset. Read the article.

The Equity You Live In: The Home as a Retirement Savings and Income Option, Fidelity Research Institute, February 2007

The Fidelity Research Institute argues strongly for diversification, stating that, “Instead of ‘buying bigger’ and thinking of that as an ‘investment,’ anyone interested in assembling a portfolio that has a chance of producing lifelong income, will want to diversify—strongly—beyond their home.” Download the report.