Welcome to EquityRock. We are a Residential Real Estate consumer finance and investment management company formerly known as REX & Co. EquityRock was founded in 2004 to provide homeowners, investors, and lenders with innovative residential real estate equity finance and investment products. We have helped hundreds of homeowners tap into the equity in their homes without incurring debt. We have introduced Residential Real Estate equity as an investable asset class to institutional investors looking to get exposure to this very large asset class.
We also have a product designed to help lenders improve their troubled loan portfolios while keeping homeowners in their homes, and we have introduced innovative private equity investment products for high net worth and institutional investors.